Understanding First-Touch Vs. Last-Touch AcknowledgmentRecognizing first-touch attribution models can assist marketing experts recognize which channels or campaigns are best at driving preliminary interaction. This version offers all conversion credit scores to the very first touchpoint, such as a paid advertisement or social article.Last-touch att… Read More

Server-Side Tracking Vs Pixel Tracking - Which is Better?Typical client-side monitoring relying on pixels isn't immune to issues like ad blockers and browser privacy settings. That's why businesses are turning to server-side services, such as GTM server-side tagging.This approach improves data accuracy, eliminates missed conversions, and works arou… Read More